Company Problem Essay Example | Topics and Well Written Essays - 1750 words

Company Problem - Essay recitationsales targets for the current year (2008) owing to the continuous fall in the sales of its trucks and SUVs which form a significant part of its revenues. The fall in its gondola segment is also largely repayable to the suppuration environmental concerns, likely impact of global warming, and the resultant shift in customer preferences towards environmental hail-fellow and fuel efficient cars.All these factors together have led to formation of several alternatives that could help the bon ton address these critical issues and retain its competitive positioning in the industry as tumesce as continue its rapid progress towards attaining its future targets that of a 15% share in the global automobile industry. The alternatives discussed above are developed keeping in mind the unions strengths and weakness and its magnate to tackle the present situation through its range of products and strategic planning abilities.The Toyota Motor Corporation is ane of the largest automobile manufacturers in the world. Founded in 1926, by Sakichi Toyoda as a modest automatic looms manufacturing company, Toyota has grown to be a multi million dollar organization and a world leader in automobile manufacturing. The company through its substantial diversification, expansion and R&D efforts has managed to capture significant market shares, and aims to capture 15 %1 of the global market by the year 2015. However, the company currently has been facing certain setbacks due to several factors such as the rising fuel prices, environmental concerns such as global warming, alter of the yen, as well as threats from low cost car manufacturers from developing nations such as India and China. These factors could go serious threats to the companys advancement towards growth and prosperity. To combat such external forces, the company has initiated efforts at creating environmental awareness through encouraging and driving the sales of its hybrid car The P rius, as well as by initiating and